近年来，“中国游”“中国购”成为全球游客热议的话题，其体验感不断“拉满”，吸引着越来越多国际旅客前来探索。一方面，中国持续优化入境旅游政策，简化签证流程、提升支付便利性，并推动多语种服务覆盖，让外国游客“来得了、玩得好、买得爽”。另一方面，中国丰富多元的文化遗产、自然风光与现代都市魅力交相辉映——从故宫的红墙黄瓦到西安的兵马俑，从成都的熊猫基地到上海的摩天大楼，无不令人流连忘返。在“中国购”方面，不仅有高端奢侈品和国潮品牌可供选择，更有极具性价比的电子产品、特色手工艺品和地方美食。移动支付、直播带货、无人零售等新消费场景也让购物体验更加便捷、有趣。此外，许多城市推出“离境退税”“外卡直刷”等举措，进一步提升了国际游客的消费意愿与满意度。可以说，“中国游”“中国购”正以更开放、更智能、更友好的姿态，向世界展现一个充满活力与温度的中国。
In recent years, ‘Traveling in China’ and ‘Shopping in China’ have become hot topics among global tourists, with the overall experience continuously being elevated to new heights, attracting an increasing number of international visitors. On one hand, China has been streamlining entry policies—simplifying visa procedures, enhancing payment convenience, and expanding multilingual services—to ensure foreign tourists can ‘arrive easily, enjoy their stay, and shop with ease.’ On the other hand, China’s rich cultural heritage, breathtaking natural landscapes, and vibrant modern cities create a compelling mix: from the Forbidden City’s iconic red walls and golden roofs to Xi’an’s Terracotta Warriors, from Chengdu’s panda bases to Shanghai’s futuristic skyline—each destination leaves a lasting impression.When it comes to shopping, travelers can choose from luxury brands, trendy Chinese-designed labels, affordable electronics, unique handicrafts, and regional delicacies. Innovative retail experiences such as mobile payments, live-stream shopping, and unmanned stores further enhance convenience and fun. Additionally, many cities now offer services like tax-free refunds for departing foreigners and direct acceptance of international credit cards, significantly boosting overseas visitors’ willingness and satisfaction when spending.Indeed, ‘Traveling in China’ and ‘Shopping in China’ are showcasing a more open, intelligent, and welcoming China to the world.
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