近日，有网络消息称有人假冒中国国际航空公司（国航）飞行人员身份，在社交媒体上以‘飞行员养蜂卖蜂蜜’为噱头进行营销，引发公众关注。对此，国航官方迅速作出回应，明确表示公司从未授权任何员工以飞行人员身份从事蜂蜜销售等商业活动，相关行为纯属个人行为，与国航无任何关联。据调查，涉事人员在社交平台上使用带有国航标识的制服照片，并自称是国航现役飞行员，借此博取信任推销自产蜂蜜。此类行为不仅涉嫌虚假宣传，还可能误导消费者，损害国航品牌形象。国航强调，公司对员工职业行为有严格规范，严禁利用职务身份从事未经批准的商业活动。专家提醒，消费者在网购时应提高警惕，对打着‘特殊职业+副业’旗号的商品保持理性判断，避免因情感共鸣或猎奇心理而轻信宣传。同时，平台也应加强内容审核，防止冒用身份、虚假营销等行为蔓延。目前，国航已向有关部门反映情况，并保留追究法律责任的权利。
Recently, online reports surfaced that individuals have been impersonating Air China flight crew members, using the gimmick of ‘pilots raising bees and selling honey’ to promote products on social media, drawing public attention. In response, Air China swiftly clarified that the airline has never authorized any employee to engage in honey sales or similar commercial activities under the guise of being a pilot. Such actions are purely personal and have no connection with the airline.According to investigations, the individuals involved posted photos wearing uniforms bearing Air China logos and claimed to be active-duty pilots to gain consumer trust and market their self-produced honey. This not only constitutes false advertising but may also mislead consumers and damage Air China’s brand reputation. The airline emphasized it maintains strict guidelines for employee conduct and strictly prohibits staff from using their professional status for unauthorized commercial purposes.Experts advise consumers to remain vigilant when shopping online and to critically evaluate products marketed under the narrative of ‘special profession + side hustle.’ Emotional appeal or curiosity should not override rational judgment. Social media platforms are also urged to strengthen content moderation to curb identity impersonation and deceptive marketing. Air China has already reported the matter to relevant authorities and reserves the right to pursue legal action.
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