近期，永辉超市在全国多地门店推进“胖改”（即‘胖东来式改造’）升级，引发广泛关注。所谓“胖改”，是指借鉴河南知名零售企业胖东来的运营理念与服务标准，对门店布局、商品结构、员工待遇及顾客体验进行全面优化。实地探访显示，改造后的永辉门店在视觉上更加明亮整洁，动线设计更合理，生鲜区强化了品质与溯源信息展示，自有品牌商品比例显著提升。同时，员工工作时间缩短、薪资提高，并接受更系统的服务培训，整体服务态度明显改善。此外，部分门店还增设了顾客休息区、免费热水、儿童推车等便民设施，体现出“以顾客为中心”的服务理念。永辉方面表示，“胖改”并非简单复制，而是结合自身供应链与数字化优势，探索更适合全国市场的高性价比零售新模式。这一变革不仅提升了单店运营效率，也增强了消费者复购意愿，被视为传统商超在激烈竞争中转型升级的重要尝试。
Recently, Yonghui Superstores has rolled out ‘Pang-style’ store renovations—dubbed ‘Pang Gai’—across multiple locations nationwide, drawing significant attention. The term refers to adopting operational philosophies and service standards from Pang Donglai, a well-known retail chain based in Henan Province. On-site visits reveal that renovated Yonghui stores now feature brighter, cleaner interiors with more intuitive layouts. The fresh produce section emphasizes quality and traceability, while the proportion of private-label products has notably increased. Employee working hours have been reduced, wages raised, and staff receive more systematic customer service training, resulting in visibly improved service attitudes. Additionally, some stores now offer customer lounges, free hot water, children’s carts, and other convenience amenities, reflecting a customer-centric approach. Yonghui clarifies that this transformation isn’t mere imitation; instead, it integrates its own supply chain strengths and digital capabilities to develop a cost-effective, scalable retail model suited for the national market. This initiative not only enhances store-level efficiency but also boosts customer loyalty, marking a pivotal step in traditional supermarkets’ efforts to reinvent themselves amid fierce competition.
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