近日，湖南永州掀起了一场别开生面的‘广告牌大战’——多位本地籍明星、网红纷纷在家乡主干道投放巨幅广告牌，为家乡文旅代言。其中，新生代女演员伊一（本名胡伊一）作为永州籍艺人，也加入这场热潮，在永州城区核心路段竖起个人形象广告，配文‘永州女崽，回家了！’引发网友热议。伊一因出演多部热门影视剧而广受关注，此次以‘家乡女儿’身份回归，不仅展示其对故土的情感认同，也借助自身影响力助力永州城市形象传播。广告中她身着简约白裙，背景融合永州地标如柳子庙、潇水河等元素，传递出‘青春+文化’的城市新名片。这场‘广告牌大战’并非商业竞争，而是永州推动‘名人+文旅’融合发展的创新尝试。通过本地名人反哺家乡，激发公众对永州历史人文与自然风光的关注。伊一的加入，不仅提升了活动热度，也让‘永州女崽’这一亲切称谓成为连接乡情与城市营销的情感纽带。不少网友留言：‘看到伊一为家乡打call，真骄傲！’‘永州越来越有存在感了！’这场温情与创意并存的宣传行动，正悄然改变小城的传播方式。
Recently, a unique ‘billboard campaign’ has swept through Yongzhou, Hunan Province—local celebrities and internet influencers have been putting up giant billboards along main roads to promote their hometown’s culture and tourism. Among them is rising actress Yi Yi (real name: Hu Yiyi), a native of Yongzhou, who joined the trend by unveiling a personal billboard in a prime downtown location with the heartfelt message: ‘A Yongzhou girl is home!’—sparking enthusiastic online discussions.Known for her roles in several popular TV dramas, Yi Yi leveraged her public profile to express affection for her roots and support Yongzhou’s city branding. Her billboard features her in a simple white dress, set against iconic local landmarks like Liu Zongyuan Temple and the Xiao River, blending youthful energy with cultural heritage to present a fresh image of Yongzhou.This ‘billboard battle’ isn’t about commercial rivalry but rather an innovative strategy by Yongzhou to integrate celebrity influence with cultural tourism. By encouraging hometown stars to give back, the city aims to draw wider attention to its rich history and scenic beauty. Yi Yi’s participation not only boosted public interest but also turned the affectionate term ‘Yongzhou girl’ into an emotional bridge between local pride and urban marketing.Many netizens commented: ‘So proud to see Yi Yi cheering for her hometown!’ and ‘Yongzhou is finally getting the spotlight it deserves!’ This heartfelt and creative campaign is quietly reshaping how small cities tell their stories.
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