近日，小米集团高管卢伟冰在一次新品发布会上出现口误，将一款定价7999元的小米新旗舰手机误说成‘799元’，引发网友热议。这一口误迅速在社交媒体上发酵，不少网友调侃称‘是不是听错了？’‘799就能买旗舰机？’甚至有人戏称这是‘年度最贵口误’。对此，小米官方迅速澄清，确认该机型实际售价为7999元，并强调其搭载了最新处理器、顶级影像系统和高端材质，属于小米Ultra系列的顶级旗舰产品。卢伟冰本人也在后续直播中幽默回应：‘要是真卖799，我第一个辞职去排队买。’此次口误虽属无心之失，却意外提升了该机型的关注度，也体现了消费者对高性价比产品的期待。事实上，小米近年来通过清晰的产品线布局，在高端市场持续发力，而此次事件也再次凸显了品牌在营销传播中的影响力与用户互动的紧密性。
Recently, Lu Weibing, a senior executive at Xiaomi, made a slip of the tongue during a product launch event, mistakenly stating the price of a new flagship Xiaomi smartphone as ‘799 yuan’ instead of its actual price of 7,999 yuan. The gaffe quickly went viral on social media, sparking widespread discussion and humorous reactions from netizens—many joked, ‘Did I hear that right?’ or ‘Can I really get a flagship for 799 yuan?’ Some even dubbed it ‘the most expensive slip of the tongue of the year.’ Xiaomi promptly clarified that the correct price is indeed 7,999 yuan, highlighting the device’s cutting-edge processor, premium camera system, and high-end materials as part of its top-tier Ultra series. Lu later addressed the incident humorously in a live stream, saying, ‘If it were really priced at 799, I’d be the first in line to buy one—and maybe even quit my job!’ While the mistake was unintentional, it inadvertently boosted public interest in the new model and reflected consumers’ strong desire for high-value products. In recent years, Xiaomi has been strategically expanding into the premium market, and this incident further demonstrates the brand’s strong marketing presence and close engagement with its user base.
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