2023年11月，越秀地产实现合同销售金额约51.15亿元人民币，展现出其在当前房地产市场调整期中的稳健经营能力。尽管整体行业仍面临需求疲软、信心不足等挑战，越秀地产凭借其聚焦核心城市、优化产品结构及强化品牌运营的策略，有效稳住了销售基本盘。作为广州市属国企，越秀地产依托其深厚的区域资源和政策支持，在粤港澳大湾区尤其是广州本地市场保持了较强的竞争力。此外，公司近年来积极推进‘轨交+物业’发展模式，通过与地铁集团深度合作，获取优质土地资源并提升项目去化效率。11月的销售表现不仅体现了市场对其产品力的认可，也反映出其在复杂环境下的抗风险能力和运营韧性。展望未来，随着房地产政策持续优化、市场预期逐步企稳，越秀地产有望凭借其稳健财务状况和精准战略布局，在行业中继续保持领先地位。
In November 2023, Yuexiu Property achieved contracted sales of approximately RMB 5.115 billion, demonstrating its resilient operational performance amid the ongoing adjustment phase in China’s real estate market. Despite industry-wide challenges such as weak demand and subdued market sentiment, Yuexiu has maintained a stable sales foundation through its strategic focus on core cities, optimized product offerings, and enhanced brand management. As a Guangzhou-based state-owned enterprise, Yuexiu leverages strong local resources and policy support to retain a competitive edge, particularly in the Greater Bay Area and its home market of Guangzhou. The company has also actively advanced its ‘Transit-Oriented Development (TOD) + Property’ model by deepening collaboration with metro groups, securing high-quality land parcels and improving project sales velocity. November’s sales results not only reflect market recognition of Yuexiu’s product quality but also highlight its risk resilience and operational strength in a complex environment. Looking ahead, with continued policy support and gradually stabilizing market expectations, Yuexiu Property is well-positioned to maintain its leadership in the sector thanks to its sound financials and targeted strategic planning.
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