近日，湖南省商务厅公布了新一批“湖南老字号”认定名单，常德市5家企业成功入选。这批企业包括常德酱板鸭、桃源茶叶、汉寿麻香糕等具有地方特色的传统品牌。它们凭借悠久的历史传承、独特的工艺技艺和深厚的文化底蕴获得认定，成为常德本土商业文化的重要名片。“老字号”不仅代表着品质与信誉，更是地方历史与民俗文化的活态载体。此次新增的5家企业中，多家拥有超过百年的经营历史，其产品融合了常德特有的地理环境和人文传统，如采用洞庭湖区优质原料、沿袭古法工艺等。这一认定将有助于推动企业品牌升级、扩大市场影响力，并促进传统技艺的保护与创新发展。截至目前，常德市“湖南老字号”企业数量已增至18家，覆盖食品、餐饮、工艺等多个领域，反映出常德深厚的商业积淀与文化活力。此举将进一步助力乡村振兴与文旅融合，推动“常德味道”与“常德制造”走向更广阔的市场。
Recently, the Department of Commerce of Hunan Province announced a new list of recognized ‘Hunan Time-Honored Brands,’ with five enterprises from Changde successfully included. These brands, such as Changde Spicy Braised Duck, Taoyuan Tea, and Hanshou Sesame Cake, represent local specialties with distinctive regional characteristics. They were acknowledged for their long history, unique craftsmanship, and profound cultural heritage, serving as important representatives of Changde’s local commercial culture.Time-honored brands symbolize not only quality and credibility but also act as living carriers of local history and folk culture. Among the newly added enterprises, several have operated for over a century, integrating Changde’s unique geographical environment and cultural traditions—for instance, using premium ingredients from the Dongting Lake area and preserving ancient production techniques. This recognition will help promote brand enhancement, expand market influence, and encourage the protection and innovative development of traditional skills.To date, Changde now boasts 18 ‘Hunan Time-Honored Brand’ enterprises, spanning sectors like food, catering, and crafts, reflecting the city’s rich commercial heritage and cultural vitality. This initiative will further support rural revitalization and cultural-tourism integration, helping ‘Changde Taste’ and ‘Changde Manufacturing’ reach broader markets.
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