近日，四川西岭雪山景区因‘围雪收费’事件引发舆论关注。有游客反映，景区在自然积雪区域设置围栏，并对进入该区域的游客额外收费，被质疑将公共资源商业化、变相涨价。面对公众质疑，西岭雪山景区于近日发布公开致歉信，承认在管理和服务方面存在不足，表示已立即整改，拆除相关围栏，并承诺今后将加强服务意识，提升游客体验。此次事件反映出部分景区在旅游开发与公共利益之间的平衡问题。自然降雪属于公共资源，若景区以围挡方式限制公众自由接触并收取费用，容易引发公平性质疑。景区在追求经济效益的同时，也应尊重游客权益和自然环境的公共属性。西岭雪山的迅速回应和致歉，体现了其对舆论监督的重视，也为其他景区提供了警示：唯有坚持透明、公正、以人为本的管理理念，才能实现可持续发展与良好口碑的双赢。
Recently, the Xiling Snow Mountain scenic area in Sichuan Province sparked public controversy over its ‘fenced-off snow charging’ practice. Visitors reported that the景区 had erected fences around naturally accumulated snow areas and imposed additional fees for access, leading to accusations of commercializing public resources and covert price hikes. In response to public criticism, Xiling Snow Mountain issued a public apology, acknowledging shortcomings in management and service, stating that it has immediately removed the fences and pledged to enhance visitor experience and service standards going forward.This incident highlights the ongoing challenge many tourist sites face in balancing commercial development with public interest. Natural snowfall is a public resource; restricting public access through fencing and charging entry fees can raise concerns about fairness and equity. While pursuing economic benefits, scenic areas must also respect visitors’ rights and the shared nature of natural environments. Xiling Snow Mountain’s swift response and apology demonstrate its responsiveness to public scrutiny and serve as a cautionary example for other attractions: only by adhering to transparent, fair, and people-centered management principles can sustainable development and a positive reputation be achieved together.
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