近日，观致汽车位于江苏常熟的整车制造工厂再次在司法拍卖平台上流拍。该工厂评估价约为15.8亿元人民币，起拍价设定为12.6亿元，但连续两次拍卖均无人出价，引发业界广泛关注。观致汽车曾被视为中国自主品牌高端化的先锋，由奇瑞汽车与以色列集团合资成立，后于2017年被宝能集团收购。然而，自宝能入主后，观致销量持续下滑，工厂长期处于低效运转甚至停产状态。此次流拍反映出市场对传统燃油车产能过剩的担忧，以及投资者对观致品牌前景缺乏信心。尽管宝能曾试图通过新能源转型重振观致，但受资金链紧张、战略摇摆及市场竞争加剧等多重因素影响，成效甚微。业内人士指出，在当前汽车产业加速电动化、智能化转型的大背景下，缺乏核心技术与市场竞争力的闲置产能难以吸引买家。观致工厂若无法尽快找到接盘方或实现有效盘活，或将面临资产进一步贬值甚至拆除的命运。
Recently, Qoros Auto’s vehicle manufacturing plant in Changshu, Jiangsu Province, failed to attract any bids for the second time on a judicial auction platform. The facility, appraised at approximately RMB 1.58 billion (about USD 220 million), had a starting price of RMB 1.26 billion, yet received no offers in two consecutive auctions, drawing significant industry attention. Once hailed as a pioneer in China’s premium domestic automotive branding, Qoros was originally a joint venture between Chery Automobile and an Israeli investment group. It was acquired by Baoneng Group in 2017, but sales have steadily declined since then, leaving the factory largely idle or operating at minimal capacity. This latest auction failure reflects market concerns over excess traditional internal combustion engine production capacity and a lack of investor confidence in Qoros’ future. Although Baoneng attempted to revive the brand through a shift toward new energy vehicles, efforts have been hampered by financial constraints, inconsistent strategy, and intensifying market competition. Industry experts note that, amid the rapid electrification and intelligent transformation of the automotive sector, underutilized manufacturing assets lacking core technologies and market competitiveness struggle to attract buyers. Without a swift acquisition or effective revitalization plan, the Qoros plant risks further asset depreciation or even demolition.
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