近日，知名科技评测人王自如在一次公开访谈中表示，苹果公司在开发其新款‘Apple Air’产品（可能指传闻中的AR/VR头显设备）时，应向中国国产厂商学习。他指出，尽管苹果在软硬件整合与生态系统方面具有领先优势，但在某些创新速度、本地化适配以及对用户需求的快速响应上，国内品牌如华为、小米、OPPO等已展现出更强的灵活性和市场敏感度。王自如强调，中国厂商近年来在折叠屏、快充技术、AI影像处理等领域不断突破，甚至引领全球趋势。他认为，苹果若希望在中国市场持续保持竞争力，就不能忽视本土企业的创新经验。尤其是在AR/VR这类新兴赛道，用户习惯和应用场景仍在形成阶段，更需要贴近本地生态的深度理解。此番言论引发业内广泛讨论。有人认为这是对国产技术进步的肯定，也有人质疑苹果是否真需‘向国产学习’。但不可否认的是，随着中国科技企业的崛起，全球科技格局正在发生深刻变化，跨国巨头也不得不重新审视来自东方的创新力量。
Recently, well-known tech reviewer Wang Ziru stated in a public interview that Apple should learn from Chinese domestic brands when developing its new ‘Apple Air’ product—likely referring to the rumored AR/VR headset. He noted that while Apple excels in hardware-software integration and ecosystem cohesion, Chinese manufacturers such as Huawei, Xiaomi, and OPPO have demonstrated greater agility and market responsiveness in areas like innovation speed, localization, and user-centric feature development.Wang emphasized that Chinese brands have made significant breakthroughs in recent years in fields including foldable displays, ultra-fast charging, and AI-powered imaging—sometimes even setting global trends. He argued that if Apple wants to maintain its competitiveness in the Chinese market, it cannot afford to ignore the innovative approaches of local players. This is especially true in emerging sectors like AR/VR, where user habits and application scenarios are still evolving and require deep understanding of the local ecosystem.His comments have sparked widespread discussion in the tech industry. While some view this as recognition of China’s technological progress, others question whether Apple truly needs to ‘learn from domestic brands.’ Nonetheless, as Chinese tech companies continue to rise, the global tech landscape is undergoing a profound shift—one that even multinational giants must acknowledge.
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