近日，多家曹氏鸭脖加盟店因使用‘曹氏鸭脖’商标被品牌方投诉，引发广泛关注。据媒体报道，部分加盟商在未获得正式授权或超出授权范围的情况下，擅自使用‘曹氏鸭脖’相关标识进行经营，涉嫌侵犯商标专用权。曹氏鸭脖品牌所属公司表示，为维护品牌形象与消费者权益，已对违规门店采取法律行动，并呼吁所有合作方严格遵守加盟协议与商标使用规范。业内人士指出，此类纠纷在连锁加盟行业中并不罕见，往往源于加盟管理不规范、合同条款模糊或加盟商对知识产权意识薄弱。专家建议，有意加盟者在签约前应核实品牌方的商标注册信息及授权资质，同时明确双方权利义务，避免日后产生法律风险。对于品牌方而言，也需加强加盟体系监管，完善授权机制，从源头减少侵权行为的发生。此次事件再次提醒公众：商标不仅是商业标识，更是受法律保护的无形资产。无论是品牌方还是加盟商，都应尊重知识产权，共同营造健康有序的市场环境。
Recently, several Cao’s Duck Neck franchise stores have been sued by the brand owner for unauthorized use of the ‘Cao’s Duck Neck’ trademark, drawing widespread attention. According to media reports, some franchisees operated under the ‘Cao’s Duck Neck’ name without proper authorization or beyond the scope of their license, allegedly infringing on the brand’s registered trademark rights. The company behind Cao’s Duck Neck stated that, in order to protect its brand image and consumer interests, it has initiated legal actions against these non-compliant outlets and urged all partners to strictly adhere to franchise agreements and trademark usage guidelines.Industry insiders note that such disputes are not uncommon in the franchising sector, often stemming from lax management, ambiguous contract terms, or franchisees’ weak awareness of intellectual property rights. Experts advise prospective franchisees to verify the brand’s trademark registration and authorization credentials before signing any agreement, and to clearly define mutual rights and obligations to mitigate future legal risks. Brand owners, meanwhile, should strengthen oversight of their franchise systems and refine their licensing mechanisms to prevent infringement at the source.This incident serves as another reminder that trademarks are not just commercial symbols—they are legally protected intangible assets. Both brand owners and franchisees must respect intellectual property rights to foster a healthy and orderly market environment.
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