近日，董宇辉旗下直播带货品牌“与辉同行”因售卖83元3只皖西麻黄鸡引发争议。部分消费者质疑该价格远低于市场正常水平，担心存在以次充好、虚假宣传或食品安全隐患。对此，“与辉同行”团队回应称，此次销售是产地直供的助农活动，通过减少中间环节降低成本，确保产品真实、新鲜且符合国家食品安全标准。皖西麻黄鸡是安徽地方特色优质土鸡品种，生长周期长、肉质紧实，通常价格较高。但此次合作由地方政府支持，旨在帮助当地农户拓宽销路，因此给予较大补贴，使价格更具亲民性。平台也强调所有产品均附有检疫合格证明，并承诺若发现质量问题可无条件退换。专家指出，低价不等于低质，关键在于供应链透明与品控严格。消费者在享受实惠的同时，也应理性看待价格差异，关注官方渠道信息，避免被不实传言误导。
Recently, Dong Yuhui’s livestreaming e-commerce brand ‘Traveling with Hui’ sparked controversy by selling three Wexi Mahuang chickens for just 83 RMB. Some consumers questioned whether the unusually low price indicated substandard quality, false advertising, or potential food safety issues. In response, the ‘Traveling with Hui’ team clarified that this was a government-supported agricultural aid initiative, sourcing directly from local farms to cut out intermediaries and reduce costs while ensuring freshness and compliance with national food safety standards. Wexi Mahuang chicken is a premium local breed from Anhui Province, known for its firm texture and long growth cycle, typically commanding higher market prices. However, thanks to subsidies and logistical support from local authorities aiming to help farmers expand their sales channels, the product was offered at a significantly discounted rate. The platform emphasized that all chickens come with official quarantine certificates and offers unconditional refunds or replacements for any quality issues. Experts note that low price does not necessarily mean low quality—transparency in the supply chain and strict quality control are key. Consumers are encouraged to stay informed through official sources and avoid being misled by unfounded rumors.
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