近日，网络上流传一则关于‘老干妈’创始人陶华碧‘出山救子’的传闻，称其因公司经营问题再度出面干预企业管理。对此，老干妈官方迅速作出回应，明确否认相关说法，并强调公司运营一切正常，陶华碧虽已退居幕后，但仍关注企业发展，但并未直接参与日常管理。据公开资料显示，陶华碧于2019年正式将公司交由两个儿子接管，此后较少公开露面。近年来，随着市场竞争加剧及消费者口味变化，老干妈业绩出现波动，引发外界对其品牌前景的担忧。部分自媒体借机炒作‘陶华碧复出’话题，制造舆论热点。老干妈方面表示，公司始终坚持独立自主的发展道路，不融资、不上市，依靠产品质量和品牌信誉赢得市场。目前企业正积极调整产品结构，拓展年轻消费群体，并加强线上渠道布局。官方呼吁公众理性看待网络传言，勿轻信未经证实的消息。此次回应不仅澄清了事实，也再次展现了老干妈稳健务实的企业风格。作为中国最具代表性的民族品牌之一，老干妈的每一步动向都备受关注，但其核心竞争力始终在于对品质的坚守与对市场的敬畏。
Recently, rumors circulated online claiming that Tao Huabi, founder of the iconic Chinese chili sauce brand Lao Gan Ma, had ‘returned to rescue her sons’ by re-engaging in company management due to business difficulties. In response, Lao Gan Ma officially denied these claims, stating clearly that the company is operating normally. While Tao has stepped back from day-to-day operations since 2019—handing control to her two sons—she remains concerned about the brand’s development but does not directly manage the business.Amid intensifying market competition and shifting consumer preferences, Lao Gan Ma has experienced some sales fluctuations in recent years, sparking public speculation about its future. Certain media outlets have amplified unfounded narratives about Tao’s ‘comeback’ to generate attention.The company reaffirmed its long-standing principles: no external financing, no IPO, and a commitment to quality and brand integrity as the foundation of its market success. Currently, Lao Gan Ma is actively adjusting its product lineup, targeting younger consumers, and expanding its e-commerce presence. It urged the public to approach online rumors rationally and avoid spreading unverified information.This clarification not only dispels misinformation but also reflects Lao Gan Ma’s consistent, down-to-earth corporate ethos. As one of China’s most iconic homegrown brands, every move it makes draws scrutiny—but its enduring strength lies in unwavering quality control and respect for the market.
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