近日，创维集团创始人黄宏生透露，2023年创维光伏业务收入首次超过其传统电视业务，成为公司新的增长引擎。这一转变标志着这家以彩电起家的中国家电巨头正加速向新能源领域转型。创维自2018年布局分布式光伏以来，依托其在制造业和渠道网络方面的优势，迅速拓展户用光伏市场。尤其是在国家“双碳”目标推动下，光伏产业迎来政策红利与市场需求双重利好。黄宏生表示，创维光伏不仅为农村家庭提供清洁能源解决方案，还通过“光伏+金融+运维”一体化模式提升用户收益和体验。2023年，创维光伏装机容量大幅增长，全年营收突破百亿元，超越电视板块。尽管电视业务仍是品牌认知的重要基础，但光伏业务的爆发式增长，彰显了创维在多元化战略上的前瞻性布局。未来，创维计划进一步扩大光伏产能，并探索储能、智慧能源等新赛道，打造绿色科技生态体系。
Recently, Huang Hongsheng, founder of Skyworth Group, revealed that in 2023, the company’s photovoltaic (PV) business generated more revenue than its traditional television segment for the first time, becoming a new growth driver. This milestone signals a strategic shift for the Chinese home appliance giant—originally known for color TVs—toward renewable energy. Since entering the distributed PV market in 2018, Skyworth has leveraged its manufacturing expertise and extensive distribution network to rapidly expand its residential solar business. Bolstered by China’s national ‘dual carbon’ goals (carbon peak and carbon neutrality), the PV sector has benefited from strong policy support and surging market demand. Huang noted that Skyworth’s solar solutions not only provide clean energy for rural households but also enhance user returns and experience through an integrated model combining PV systems, financing, and operation & maintenance services. In 2023, Skyworth’s PV installations surged, driving annual revenue beyond RMB 10 billion—surpassing TV sales. While TVs remain crucial for brand recognition, the explosive growth of the PV segment highlights Skyworth’s forward-looking diversification strategy. Looking ahead, the company plans to further scale up PV capacity and explore new areas such as energy storage and smart energy systems to build a comprehensive green technology ecosystem.
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