近日，一款名为“鞋底豆干”的零食在便利店悄然上架，引发网友热议。这款豆干因其外形扁平宽大、边缘微翘，酷似旧式布鞋鞋底而得名。不少消费者初次看到包装上的产品图片时，误以为是AI生成的恶搞图像，甚至调侃道：“这难道不是Midjourney跑出来的图？”实际上，“鞋底豆干”并非新奇发明，而是源自中国部分地区（如湖南、江西）的传统豆制品小吃。其制作工艺讲究，通常以优质黄豆为原料，经浸泡、磨浆、点卤、压制、切片、卤制等多道工序制成，口感韧中带香，咸鲜适口。因形状独特、便于携带，近年来被食品厂商重新包装，推向全国便利店渠道。面对网友的质疑与好奇，品牌方回应称，产品命名和外观均源于真实传统，并非AI虚构。此举反而让“鞋底豆干”意外走红，成为社交平台上的热门话题。有消费者尝试后表示：“名字吓人，味道惊艳！”也有网友笑称：“下次买鞋记得去零食区看看。”这场由一块豆干引发的“AI误会”，既反映了当代消费者对AI生成内容的高度敏感，也展现了传统地方美食借助现代零售渠道焕发新生的可能。
Recently, a snack called ‘Shoe Sole Tofu Jerky’ quietly appeared on convenience store shelves, sparking widespread online discussion. Named for its flat, wide shape and slightly upturned edges that closely resemble the sole of a traditional cloth shoe, many consumers initially mistook product images on the packaging for AI-generated memes. Some even joked, “Is this really not an image cooked up by Midjourney?”In fact, ‘Shoe Sole Tofu Jerky’ isn’t a novelty invented by algorithms—it’s a traditional soy-based snack originating from regions like Hunan and Jiangxi in China. Made from high-quality soybeans through a meticulous process involving soaking, grinding, coagulating, pressing, slicing, and braising, it offers a chewy yet aromatic texture with savory umami notes. Thanks to its distinctive shape and portability, food manufacturers have recently repackaged this regional delicacy for nationwide distribution via convenience stores.In response to public skepticism, the brand clarified that both the name and appearance are rooted in authentic culinary tradition—not AI fabrication. Ironically, this misunderstanding fueled viral attention, turning the snack into a social media sensation. Some who tried it remarked, “The name sounds bizarre, but the taste is amazing!” Others quipped, “Next time I need new shoes, I’ll check the snack aisle.”This curious case—where a humble tofu snack was mistaken for AI art—highlights both modern consumers’ heightened awareness of synthetic media and the potential for regional foods to find new life through contemporary retail channels.
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