在近期举行的行业峰会上，海信视像总裁李炜就当前显示行业的挑战与破局路径发表了深刻见解。他指出，随着全球消费电子市场趋于饱和，传统显示技术增长乏力，行业正面临‘内卷化’困境。要实现破局，必须从技术创新、场景拓展和全球化布局三方面发力。李炜强调，海信视像将持续加大在ULED X、激光显示、Micro LED等前沿技术上的投入，以差异化产品提升核心竞争力。同时，公司正积极拓展商用显示、车载显示、AR/VR等新应用场景，打破家庭娱乐的单一边界。此外，海信视像加速海外高端市场布局，通过本地化运营与品牌建设，提升全球影响力。李炜认为，唯有坚持技术引领、用户导向和全球化战略，显示企业才能在激烈竞争中实现高质量发展，真正走出‘内卷’困局。
At a recent industry summit, Li Wei, President of Hisense Visual Technology, shared insightful perspectives on the challenges facing the display industry and pathways to breakthrough. He noted that as the global consumer electronics market becomes saturated and traditional display technologies reach growth plateaus, the industry is trapped in a cycle of intense internal competition—commonly referred to as ‘involution.’ To break through, Li emphasized the need to focus on three key areas: technological innovation, expansion into new application scenarios, and global market strategy. Hisense Visual Technology will continue investing heavily in cutting-edge technologies such as ULED X, laser displays, and Micro LED to differentiate its products and strengthen core competitiveness. The company is also actively exploring new use cases beyond home entertainment, including commercial displays, automotive displays, and AR/VR applications. Furthermore, Hisense is accelerating its expansion into premium overseas markets through localized operations and brand-building initiatives. According to Li, only by adhering to technology leadership, user-centric design, and a global outlook can display companies achieve high-quality growth and truly overcome the current ‘involution’ dilemma.
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