在2024年体育大生意年度评选颁奖盛典上，四川超级联赛（简称“川超”）凭借其在区域体育生态构建、赛事运营创新及商业价值挖掘方面的突出表现，荣获“年度最具潜力区域联赛”奖项。作为中国西南地区首个由政府引导、市场主导、社会参与的省级职业足球联赛，川超自创办以来便以高规格的组织标准和贴近本土球迷的运营策略迅速赢得关注。赛事不仅激活了地方体育消费活力，还通过与文旅、传媒、科技等多产业融合，探索出一条可持续发展的区域体育IP路径。评委会指出，川超的成功在于其将竞技体育与城市文化深度结合，打造具有地域辨识度的品牌赛事，为全国其他区域性联赛提供了可复制的范本。此次获奖不仅是对川超过去一年成绩的肯定，也预示着其在未来中国体育产业版图中将扮演更重要的角色。
At the 2024 Sports Business Annual Awards, the Sichuan Super League (shortened as ‘Chuan Chao’) was honored with the ‘Most Promising Regional League of the Year’ award, recognizing its outstanding achievements in building a regional sports ecosystem, innovating event operations, and unlocking commercial value. As Southwest China’s first provincial professional football league guided by government support, driven by market forces, and backed by public participation, Chuan Chao has quickly gained attention since its inception through high-standard organization and fan-centric strategies rooted in local culture. The league has not only stimulated local sports consumption but also pioneered a sustainable regional sports IP model by integrating with tourism, media, technology, and other sectors. The judging panel highlighted that Chuan Chao’s success lies in its deep integration of competitive sports with urban identity, creating a distinctive, locally resonant brand event that offers a replicable blueprint for other regional leagues across China. This award not only affirms Chuan Chao’s accomplishments over the past year but also signals its growing significance in China’s evolving sports industry landscape.
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