近日，国家知识产权局发布新规，明确知名企业的商标可申请‘预防性保护’。这一举措旨在加强对高知名度商标的法律保障，防止他人恶意抢注或不当使用，从而维护企业品牌价值与市场秩序。所谓‘预防性保护’，是指在特定情形下，即使某商标尚未在某一商品或服务类别上实际使用，只要其已具有较高知名度，权利人也可申请将其注册范围扩展至相关或非直接竞争领域，以提前阻断潜在侵权行为。例如，一家知名饮料品牌可将商标注册延伸至服装、文具等周边品类，避免他人‘搭便车’。该政策特别适用于长期经营、拥有广泛公众认知度的企业，有助于构建更完善的商标防御体系。同时，申请预防性保护需提供充分证据证明商标的知名度和影响力，确保制度不被滥用。此举不仅体现了我国知识产权保护水平的提升，也为企业品牌战略提供了更有力的法律支撑。
Recently, China’s National Intellectual Property Administration (CNIPA) issued new regulations clarifying that well-known enterprises may apply for ‘preventive trademark protection.’ This measure aims to strengthen legal safeguards for highly recognized trademarks, preventing malicious squatting or unauthorized use by third parties, thereby preserving brand value and market order. ‘Preventive protection’ allows trademark owners—under specific circumstances—to extend registration of their well-known marks to related or even non-competing goods or services, even if the mark has not yet been used in those categories. For instance, a famous beverage brand could register its trademark in categories such as apparel or stationery to preempt opportunistic registrations by others. This policy particularly benefits established companies with significant public recognition, helping them build a more robust defensive trademark portfolio. However, applicants must provide substantial evidence demonstrating the mark’s reputation and influence to prevent abuse of the system. This development reflects China’s enhanced commitment to intellectual property protection and offers stronger legal support for corporate branding strategies.
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