起亚汽车近日宣布，其2026年全球销量目标为335万辆，彰显了品牌加速电动化转型与全球化扩张的雄心。这一目标较2023年实际销量（约290万辆）增长约15.5%，体现了起亚对未来市场前景的信心。为实现该目标，起亚计划在2026年前推出14款全新电动车，覆盖从紧凑型轿车到大型SUV的多个细分市场，并重点布局北美、欧洲及亚洲等核心区域。同时，起亚正加大在电池技术、智能驾驶和车联网等领域的研发投入，以提升产品竞争力。此外，公司还致力于优化全球生产网络，包括扩建韩国、美国、印度和墨西哥等地的工厂，以提高产能并缩短交付周期。起亚CEO宋虎根表示，‘335万辆不仅是销量数字，更是我们向可持续出行领导者迈进的关键一步。’随着全球消费者对新能源汽车接受度不断提升，起亚有望凭借其清晰的战略路径和强大的产品矩阵，在激烈的市场竞争中占据更有利位置。
Kia Corporation recently announced its ambitious global sales target of 3.35 million vehicles for 2026, underscoring its commitment to accelerating electrification and expanding its global footprint. This target represents a roughly 15.5% increase from its 2023 sales volume of approximately 2.9 million units, reflecting Kia’s confidence in future market conditions. To achieve this goal, Kia plans to launch 14 new electric vehicle (EV) models by 2026, spanning multiple segments—from compact sedans to large SUVs—with strategic focus on key markets including North America, Europe, and Asia. The company is also significantly increasing R&D investments in battery technology, autonomous driving, and connected car services to enhance product competitiveness. Additionally, Kia is optimizing its global manufacturing network by expanding production facilities in South Korea, the United States, India, and Mexico to boost capacity and reduce delivery times. According to Kia CEO Ho Sung Song, ‘The 3.35 million figure isn’t just a sales number—it’s a critical milestone on our journey to becoming a leader in sustainable mobility.’ As global consumer acceptance of EVs continues to rise, Kia is well-positioned to strengthen its market standing through a clear strategic roadmap and a robust product portfolio.
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