近日，长城汽车董事长魏建军亲自现身直播间，为公司全新智能电动平台公开征名，引发广泛关注。这一举动不仅体现了长城汽车在品牌营销上的创新尝试，也彰显了其加速向智能化、电动化转型的决心。直播中，魏建军详细介绍了该平台的技术亮点，包括高阶智能驾驶能力、模块化架构设计以及对多种能源形式的兼容性。他强调，新平台将成为长城未来多款新能源车型的核心支撑，并希望借助公众智慧为其命名，增强用户参与感与品牌认同。此次征名活动设置了丰厚奖励，吸引了大量网友踊跃投稿，如“智擎”“磐石”“星途”等创意名称纷纷涌现。通过董事长亲自下场直播互动，长城汽车不仅拉近了与消费者的距离，也展示了传统车企拥抱数字化、年轻化传播方式的积极姿态。此举被视为长城在激烈市场竞争中强化品牌形象、提升用户粘性的重要策略之一。
Recently, Wei Jianjun, Chairman of Great Wall Motor, appeared live on stream to publicly solicit name suggestions for the company’s new intelligent electric vehicle platform, drawing widespread attention. This move not only reflects Great Wall Motor’s innovative approach to brand marketing but also underscores its strong commitment to accelerating the transition toward electrification and intelligence. During the livestream, Wei provided a detailed overview of the platform’s key features, including advanced autonomous driving capabilities, a modular architecture, and compatibility with multiple energy sources. He emphasized that this new platform will serve as the technological backbone for several upcoming Great Wall new energy vehicles and expressed his hope that involving the public in naming it would foster greater user engagement and brand loyalty. The naming campaign offers attractive rewards, inspiring a flood of creative submissions from netizens—such as ‘Zhi Qing’ (Intelligent Drive), ‘Pan Shi’ (Bedrock), and ‘Xing Tu’ (Stellar Path). By personally engaging with audiences online, Wei has helped bridge the gap between the automaker and consumers, showcasing how a traditional car company is actively embracing digital and youth-oriented communication strategies. This initiative is widely seen as a key tactic for strengthening brand identity and enhancing customer retention amid fierce market competition.
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