近年来，随着房地产市场进入调整期，物业服务行业也面临深刻变革。过去，部分物业公司依赖开发商‘输血’、捆绑收费或利用业主共有资源牟利，被舆论批评为‘躺着赚钱’。然而，这种粗放式盈利模式正难以为继。一方面，政策监管趋严，《民法典》明确业主对共有部分收益的归属权，多地出台物业收费透明化规定；另一方面，业主权利意识增强，对服务质量要求提高，倒逼物业企业从‘管理型’向‘服务型’转型。此外，行业竞争加剧，头部物业企业通过科技赋能、增值服务等方式提升核心竞争力。专家指出，物业行业正从‘规模扩张’转向‘质量优先’，只有真正以业主为中心、提供高性价比服务的企业，才能在新周期中立足。‘躺着赚钱’的时代已然终结，精细化运营与可持续发展成为行业新命题。
In recent years, as China’s real estate market enters a period of adjustment, the property management sector is undergoing profound transformation. In the past, some property management companies were criticized for ‘earning money while lying down’—relying on financial support from developers, bundling fees, or profiting from shared community resources without proper transparency. However, this outdated and inefficient business model is no longer sustainable. On one hand, regulatory oversight has tightened: China’s Civil Code now clearly grants owners rights to income generated from shared property areas, and many local governments have introduced rules requiring transparent fee structures. On the other hand, homeowners are increasingly aware of their rights and demand higher service quality, pushing property firms to shift from a ‘management-oriented’ to a ‘service-oriented’ approach. Moreover, intensifying industry competition has led leading companies to adopt technology-driven solutions and value-added services to enhance competitiveness. Experts note that the industry is transitioning from a focus on scale expansion to prioritizing service quality. Only those companies that genuinely center on homeowner needs and deliver cost-effective, high-quality services will survive and thrive in this new era. The days of ‘earning while lying down’ are over; refined operations and sustainable development are now the industry’s central challenges.
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