近日，东方甄选主播董宇辉因一笔价值上亿元的沙发订单引发广泛关注。据媒体报道，该订单源自其直播间的一次家居专场活动，短时间内售出数千套高端沙发，总成交额突破亿元大关。然而，随之而来的是关于产品代工来源的质疑声。有消费者和业内人士指出，部分沙发实际由第三方工厂代工生产，并非品牌方自产，且存在品控标准不一、材质宣传与实物不符等问题。对此，董宇辉及东方甄选方面回应称，所有商品均经过严格筛选与质检，合作工厂具备正规资质，代工模式在行业内属常见做法，并承诺若存在质量问题将积极处理售后。此次事件再次引发公众对直播带货供应链透明度的关注。专家建议，头部主播在追求销售规模的同时，应加强对产品源头的把控，提升消费者信任度，推动行业良性发展。
Recently, Dong Yuhui, a popular host from Oriental Select (Dongfang Zhenxuan), has come under public scrutiny over a sofa order worth over 100 million RMB. According to media reports, the massive sale occurred during a home furnishings livestream event, where thousands of high-end sofas were sold in a short period, surpassing the 100-million-yuan sales mark. However, questions soon emerged regarding the products’ manufacturing origins. Consumers and industry insiders alleged that some sofas were actually produced by third-party contract manufacturers rather than the brand itself, raising concerns about inconsistent quality control and discrepancies between advertised materials and actual products. In response, Dong Yuhui and Oriental Select stated that all items undergo rigorous screening and quality inspections, and that their partner factories hold proper certifications. They emphasized that contract manufacturing is a common industry practice and pledged full after-sales support for any quality issues. This incident has reignited public discussion on supply chain transparency in livestream e-commerce. Experts suggest that top influencers should strengthen oversight of product sourcing while scaling sales, to build consumer trust and foster healthier industry practices.
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