近日，北京2022年冬奥会和冬残奥会的吉祥物‘冰墩墩’与‘雪容融’正式‘持证上岗’，引发广泛关注。其中，‘雪容融’因其名字谐音‘喜洋洋’与‘乐融融’，被网友亲切称为‘吉祥物喜洋洋和乐融融’，寓意欢乐祥和、团结包容。‘雪容融’以灯笼为原型，融合了中国传统文化元素，红色主调象征喜庆与热情，面部的雪块代表冬季特色，头顶的和平鸽与天坛图案则传递出和平与友谊的理念。其名字中的‘容’意为包容、融合，‘融’则象征温暖与交融，整体传达出‘世界大同、美美与共’的美好愿景。所谓‘持证上岗’，是指吉祥物形象经过官方授权、注册和规范使用，确保其在宣传推广、特许商品、赛事活动等场景中合法合规地出现。这不仅体现了对知识产权的尊重，也保障了冬奥品牌形象的一致性与权威性。‘喜洋洋和乐融融’不仅是冬奥会的文化符号，更是连接中国与世界的情感纽带。它们以可爱亲民的形象，向全球观众传递奥林匹克精神与中国文化魅力，成为冬奥盛会中不可或缺的‘形象大使’。
Recently, Bing Dwen Dwen and Shuey Rhon Rhon—the official mascots of the Beijing 2022 Winter Olympics and Paralympics—have officially ‘obtained certification’ for their roles, drawing widespread public attention. Among them, Shuey Rhon Rhon, whose name phonetically resembles the Chinese phrases ‘Xi Yang Yang’ (joyful and cheerful) and ‘Le Rong Rong’ (harmonious and inclusive), has been affectionately nicknamed by netizens as the ‘joyful and harmonious mascots,’ symbolizing happiness, unity, and inclusiveness.Designed based on a traditional Chinese lantern, Shuey Rhon Rhon incorporates rich cultural elements: its vibrant red color represents celebration and warmth, while snow patterns on its face reflect the winter season. The peace doves and Temple of Heaven motifs on its head convey messages of peace and friendship. The name ‘Shuey Rhon Rhon’ itself embodies the values of tolerance (‘Rong’) and warm integration (‘Rong’), expressing a vision of global harmony and mutual appreciation.The phrase ‘certified for duty’ refers to the official authorization, registration, and standardized usage of the mascot images, ensuring their lawful and consistent presence across promotional materials, licensed merchandise, and event activities. This practice not only respects intellectual property rights but also safeguards the integrity and authority of the Olympic brand.These ‘joyful and harmonious’ mascots serve not only as cultural symbols of the Games but also as emotional bridges connecting China with the world. Through their friendly and approachable appearances, they convey both the Olympic spirit and the charm of Chinese culture to a global audience, becoming indispensable ‘ambassadors’ of the Winter Olympics.
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