2026年越秀西湖花市‘标王’近日正式揭晓，由本地知名花卉企业‘岭南春园艺’以388万元人民币竞得。作为广州最具代表性的传统迎春花市之一，越秀西湖花市自清代起便有‘行花街’的习俗，而‘标王’摊位因其位于花市入口黄金位置，历来备受商家追捧。今年的‘标王’摊位不仅地理位置优越，还将融入AR互动、数字支付和智能导览等科技元素，打造‘智慧花市’新体验。中标企业表示，将结合岭南文化特色，展示包括年桔、蝴蝶兰、水仙等在内的传统年花，并推出限量版文创产品，吸引年轻消费者。越秀区相关部门指出，花市不仅是年节民俗的重要载体，也是推动文旅融合、促进夜间经济发展的关键平台。2026年花市预计将持续7天，从农历腊月廿八至正月初四，期间还将举办非遗展演、粤剧快闪、花艺工作坊等丰富活动，进一步提升市民与游客的参与感和节日氛围。‘标王’的诞生不仅体现了市场对传统节庆文化的高度认可，也彰显了老字号花市在新时代下的创新活力。
The ‘Top Bidder’ (or ‘Biao Wang’) of the 2026 Yuexiu West Lake Flower Fair has been officially announced, with the local horticultural company ‘Lingnan Spring Garden’ securing the prime stall for RMB 3.88 million. As one of Guangzhou’s most iconic traditional Lunar New Year flower markets—dating back to the Qing Dynasty—the Yuexiu West Lake Flower Fair has long featured the custom of ‘walking the flower street.’ The ‘Top Bidder’ stall, located at the entrance and considered the most desirable spot, is highly sought after by businesses each year.This year’s winning stall will not only benefit from its prime location but will also integrate cutting-edge technologies such as AR interactivity, digital payments, and smart navigation to create a ‘smart flower fair’ experience. The winning company plans to showcase traditional New Year flowers like kumquat trees, Phalaenopsis orchids, and narcissus, while also launching limited-edition cultural and creative products to appeal to younger visitors.Local authorities in Yuexiu District emphasized that the flower fair serves not only as a vital platform for preserving festive traditions but also as a driver for cultural tourism and nighttime economy. The 2026 event will run for seven days—from the 28th day of the 12th lunar month to the fourth day of the Lunar New Year—and will feature a rich program including intangible cultural heritage performances, Cantonese opera pop-ups, and floral art workshops, enhancing public engagement and festive spirit.The emergence of this year’s ‘Top Bidder’ reflects both strong market confidence in traditional festival culture and the renewed vitality of this historic fair in the modern era.
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