近日，有关‘保时捷中国部分门店疑似跑路’的消息在网络上引发广泛关注。对此，保时捷中国的控股方——大众汽车集团（中国）迅速作出回应，明确否认相关传闻，并强调所有授权经销商均正常运营。据官方声明，个别门店因经营调整或租赁合同到期而暂时关闭，属于正常的商业行为，并非所谓‘跑路’。大众方面还表示，将持续优化在华销售与服务体系，保障消费者权益。保时捷作为高端汽车品牌，在中国市场拥有稳定的客户基础和完善的售后网络，此次谣言可能源于对个别门店变动的误读。公司呼吁公众以官方渠道信息为准，切勿轻信和传播未经证实的消息。同时，保时捷中国正加强与经销商的合作，推动数字化转型与服务升级，以应对当前激烈的市场竞争环境。
Recently, rumors circulating online suggested that certain Porsche dealerships in China had ‘run away’ or shut down abruptly, sparking widespread public concern. In response, Volkswagen Group China—the controlling shareholder of Porsche China—quickly issued a statement firmly denying these claims and emphasized that all authorized dealerships remain fully operational. According to the official statement, any temporary closures of individual outlets were due to routine business adjustments or lease expirations, which constitute normal commercial practices—not evidence of any so-called ‘store run-offs.’ Volkswagen also reaffirmed its commitment to continuously optimizing Porsche’s sales and service network in China to safeguard consumer interests. As a premium automotive brand, Porsche maintains a stable customer base and a robust after-sales service infrastructure in the Chinese market. The recent rumors likely stemmed from misinterpretations of localized dealership changes. Porsche China urges the public to rely solely on official communications and avoid spreading unverified information. Meanwhile, the company is strengthening collaboration with its dealer network to accelerate digital transformation and enhance service quality amid intensifying market competition.
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