根据乘联会最新发布的数据，2023年11月全国乘用车零售销量达222.4万辆，同比增长24.7%，环比增长5.8%。这一成绩不仅创下年内单月新高，也反映出年末消费旺季和政策刺激对汽车市场的显著拉动作用。其中，新能源汽车表现尤为亮眼，零售销量达到88.1万辆，同比增长38.1%，渗透率提升至39.6%。自主品牌凭借产品力提升和价格优势，在整体市场中份额持续扩大；而合资品牌则面临较大竞争压力。此外，多地延续或加码购车补贴、以旧换新等促消费政策，叠加‘双11’促销活动，有效激发了消费者的购车热情。展望12月，随着年底冲量、春节前购车需求释放以及更多新车型上市，乘用车市场有望继续保持稳健增长态势。
According to the latest data released by the China Passenger Car Association (CPCA), retail sales of passenger vehicles in China reached 2.224 million units in November 2023, marking a year-over-year increase of 24.7% and a month-over-month rise of 5.8%. This figure not only set a new monthly high for the year but also highlighted the strong boost from year-end consumer demand and supportive government policies. Notably, new energy vehicles (NEVs) continued their robust performance, with retail sales hitting 881,000 units—a 38.1% year-on-year increase—and accounting for 39.6% of total passenger vehicle sales. Domestic brands further expanded their market share thanks to improved product quality and competitive pricing, while joint-venture brands faced mounting pressure. Additionally, many regions extended or enhanced incentives such as purchase subsidies and trade-in programs, combined with promotional activities during the ‘Singles’ Day’ shopping festival, effectively stimulating consumer interest. Looking ahead to December, the market is expected to maintain steady growth, driven by year-end sales targets, pre-Lunar New Year demand, and the launch of new models.
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