近日，知名新式茶饮品牌‘霸王茶姬’针对网络上流传其产品含有‘毒品’成分的不实传言作出正式回应。公司声明称，所有原料均严格遵循国家食品安全标准采购与使用，产品配方透明、合法合规，绝无任何违禁或有害物质。所谓‘含毒’说法纯属恶意造谣，已对品牌声誉造成严重损害。霸王茶姬强调，其供应链全程可追溯，每一批次原材料均经过第三方权威机构检测，并定期接受市场监管部门抽检。公司已就相关谣言向公安机关报案，并保留追究造谣者法律责任的权利。专家指出，此类谣言往往源于对食品添加剂的误解或恶意炒作。实际上，合法合规使用的食品添加剂对人体无害，且受国家严格监管。消费者应理性看待网络信息，勿轻信未经证实的消息。目前，霸王茶姬在全国拥有超2000家门店，产品以原叶鲜奶茶为主打，深受年轻消费者喜爱。品牌呼吁公众关注官方渠道发布的信息，共同抵制网络谣言，维护健康有序的消费环境。
Recently, the popular new-style tea brand ‘Heytea Cha Ji’ (commonly known as ‘Ba Wang Cha Ji’) issued an official statement in response to online rumors falsely claiming that its products contain ‘drugs.’ The company clarified that all ingredients strictly comply with national food safety standards, and its product formulations are transparent, legal, and fully compliant—containing absolutely no prohibited or harmful substances. The so-called ‘toxic’ allegations are entirely baseless and malicious fabrications that have severely damaged the brand’s reputation.Heytea Cha Ji emphasized that its entire supply chain is traceable, with every batch of raw materials tested by independent third-party authorities and regularly inspected by market regulatory agencies. The company has already filed a report with the police regarding these false rumors and reserves the right to pursue legal action against those responsible.Experts note that such rumors often stem from misunderstandings about food additives or deliberate misinformation. In reality, legally approved food additives are safe for consumption and strictly regulated by the government. Consumers are urged to approach online information rationally and avoid spreading unverified claims.Currently operating over 2,000 stores nationwide, Heytea Cha Ji specializes in fresh milk tea made with whole-leaf tea and enjoys strong popularity among young consumers. The brand calls on the public to rely on official channels for accurate information and to jointly combat online misinformation to foster a healthy and trustworthy consumer environment.
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