近年来，随着新能源汽车的快速崛起、直营模式的普及以及消费者购车习惯的转变，传统4S店（整车销售、零配件、售后服务、信息反馈四位一体）正面临前所未有的挑战。过去依赖新车销售和售后维修盈利的模式已难以为继。一方面，主机厂纷纷转向直营或代理制，削弱了4S店在价格和库存上的主导权；另一方面，新能源车结构简化、保养需求减少，也压缩了售后利润空间。此外，线上比价、透明化消费趋势使加价销售和金融保险等附加服务利润大幅缩水。尽管如此，部分运营能力强、服务体验佳的4S店仍通过精细化管理、拓展二手车业务、强化客户维系等方式维持盈利。总体来看，传统4S店并未完全失去盈利能力，但行业洗牌加速，只有积极转型、提升综合服务能力的门店才能在新竞争格局中生存并持续获利。
In recent years, traditional 4S dealerships—integrating vehicle sales, spare parts, after-sales service, and customer feedback—are facing unprecedented challenges due to the rapid rise of new energy vehicles (NEVs), the growing popularity of direct-to-consumer sales models, and shifting consumer purchasing behaviors. The once-reliable profit model based on new car sales and after-sales maintenance is no longer sustainable. On one hand, automakers are increasingly adopting direct sales or agency models, reducing dealers’ control over pricing and inventory. On the other hand, NEVs require less maintenance due to their simpler mechanical structures, shrinking after-sales revenue. Additionally, online price comparisons and greater pricing transparency have significantly eroded profits from add-on services like financing and insurance. Nevertheless, some well-managed 4S stores with strong operational capabilities and superior customer experiences continue to generate profits by refining management practices, expanding used-car operations, and enhancing customer retention. Overall, while traditional 4S dealerships haven’t become entirely unprofitable, industry consolidation is accelerating—only those that actively transform and enhance their comprehensive service offerings will survive and thrive in this new competitive landscape.
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