近日，京东集团关于年终奖的消息引发广泛关注。据内部人士透露，2023年京东采销岗位员工平均可获得相当于25个月薪资的年终奖励，且上不封顶，表现优异者奖金更为丰厚。这一激励机制体现了京东对核心业务岗位——尤其是采销团队——在推动平台销售增长、供应链优化及品牌合作中所起关键作用的高度认可。采销（采购与销售）是京东自营模式的核心环节，负责商品选品、价格谈判、库存管理及营销策略制定。在激烈电商竞争环境下，采销团队的高效运作直接关系到用户体验与公司利润。因此，京东通过高激励方式留住和吸引人才，强化其在零售市场的竞争力。值得注意的是，“25薪”并非固定发放，而是基于个人绩效、团队目标达成情况及公司整体业绩综合评定。这种“上不封顶”的奖金制度，既激发员工积极性，也传递出企业与员工共享发展成果的理念。业内分析认为，此举有助于提升组织活力，并在人才争夺战中占据优势。
Recently, JD.com has drawn widespread attention with news about its year-end bonuses. According to insiders, employees in procurement and sales roles received an average bonus equivalent to 25 months of salary in 2023, with no upper limit—top performers earned even more. This incentive structure highlights JD.com’s strong recognition of the critical role its procurement and sales teams play in driving sales growth, optimizing supply chains, and fostering brand partnerships.Procurement and sales (often referred to as ‘caixiao’ in Chinese) form the backbone of JD.com’s self-operated business model, handling product selection, pricing negotiations, inventory management, and marketing strategies. In today’s highly competitive e-commerce landscape, the efficiency of these teams directly impacts customer experience and corporate profitability. By offering substantial rewards, JD.com aims to retain and attract top talent, reinforcing its competitive edge in retail.It’s important to note that the ’25-month salary’ bonus isn’t guaranteed; it’s determined by individual performance, team goal achievement, and overall company results. This uncapped bonus system not only motivates employees but also reflects JD.com’s philosophy of sharing success with its workforce. Industry analysts believe this approach enhances organizational vitality and gives JD.com a strategic advantage in the battle for talent.
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