近日，西贝餐饮创始人贾国龙在一次公开访谈中表示：‘如果重来一次，我坚决不硬刚。’这句话迅速引发广泛关注和讨论。所谓‘硬刚’，指的是他在过去几年中面对市场变化、资本压力或舆论风波时，采取的强硬、直接甚至对抗性的应对方式。例如，在疫情期间坚持不裁员、高调发声批评行业乱象，以及与投资人之间的理念冲突等，都曾被外界视为‘硬刚’的典型表现。贾国龙的反思，透露出企业家在复杂商业环境中对策略灵活性的重新认识。他坦言，过于坚持己见虽然体现了责任感和理想主义，但也可能错失合作机会、加剧内部消耗。如今，他更倾向于用沟通、妥协与协同的方式解决问题，强调‘柔软的力量’。这一转变不仅反映了其个人成长，也折射出中国新一代企业家从‘对抗式管理’向‘共生式经营’的演进趋势。值得注意的是，贾国龙并未否定过去的坚持，而是强调在坚守核心价值观的同时，应更注重方法与节奏。这种‘柔中带刚’的智慧，或许正是企业在不确定时代持续前行的关键。
Recently, Jia Guolong, founder of Xibei Catering, stated in a public interview: ‘If I could do it all over again, I would absolutely avoid being confrontational.’ This remark quickly sparked widespread attention and discussion. By ‘being confrontational,’ he referred to his past approach of responding aggressively or directly—sometimes even combatively—to market shifts, investor pressures, or public controversies. Examples include his firm stance against layoffs during the pandemic, his outspoken criticism of industry malpractices, and ideological clashes with investors, all of which were widely seen as manifestations of his ‘hardline’ style.Jia’s reflection reveals a growing awareness among entrepreneurs about the importance of strategic flexibility in complex business environments. He admitted that while unwavering conviction demonstrates responsibility and idealism, it can also lead to missed collaboration opportunities and internal friction. Today, he favors resolving issues through dialogue, compromise, and cooperation, emphasizing what he calls ‘the power of softness.’ This shift not only marks his personal evolution but also mirrors a broader trend among China’s new generation of entrepreneurs—moving from adversarial management toward symbiotic business practices.Notably, Jia does not reject his past principles; rather, he stresses the need to balance core values with adaptable methods and timing. This blend of resilience and flexibility may well be the key to sustainable success in an era of uncertainty.
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