2025年4月1日，海南全岛封关运作正式实施，标志着海南自由贸易港建设进入新阶段。封关后首周，海南离岛免税购物迎来‘开门红’，销售数据显著增长，彰显政策红利持续释放。据海南省商务厅统计，4月1日至7日，全省12家离岛免税店总销售额突破15亿元人民币，同比增长超30%，进店客流和客单价双双提升。消费者对高端美妆、腕表、珠宝及电子产品等品类热情高涨，部分热门商品一度断货。业内人士分析，封关运作后，海南进一步优化免税购物流程，简化提货方式，并扩大免税商品种类和额度，有效激发了消费潜力。同时，随着国际游客逐步回流及国内旅游旺季到来，离岛免税市场有望持续升温。此次‘开门红’不仅体现了海南自贸港政策的吸引力，也为全年消费增长注入强劲动力。
On April 1, 2025, Hainan officially implemented island-wide customs closure, marking a new phase in the development of the Hainan Free Trade Port. In the first week following the closure, duty-free shopping for departing island travelers achieved a strong ‘opening success,’ with sales surging significantly—a clear sign of ongoing policy dividends. According to the Hainan Provincial Department of Commerce, from April 1 to 7, total sales across the province’s 12 duty-free stores exceeded RMB 1.5 billion, an increase of over 30% year-on-year, accompanied by rising foot traffic and higher average spending per customer. Consumers showed strong demand for premium cosmetics, watches, jewelry, and electronics, with some popular items temporarily selling out. Industry experts note that post-closure measures—such as streamlined pickup procedures, expanded product categories, and increased duty-free allowances—have effectively unlocked consumer potential. Coupled with the gradual return of international tourists and the onset of the domestic travel peak season, Hainan’s duty-free market is poised for sustained growth. This strong start not only highlights the appeal of Hainan’s free trade port policies but also provides robust momentum for consumption growth throughout the year.
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