近日，地平线创始人兼CEO余凯在公开演讲中表示，城区辅助驾驶技术正加速普及，并将很快进入10万元级别的汽车市场。这一观点标志着智能驾驶技术从高端车型向大众化、普惠化方向发展的关键转折点。余凯指出，随着芯片算力提升、算法优化以及成本控制能力的增强，原本仅限于30万元以上车型的高阶辅助驾驶功能，如今已具备下探至10万元级车型的技术与商业可行性。地平线作为中国领先的智能驾驶计算方案提供商，其征程系列芯片已在多款主流车型中实现量产落地，助力车企在控制成本的同时提供可靠的城区NOA（导航辅助驾驶）体验。余凯强调，未来几年将是智能驾驶规模化落地的关键窗口期，10万级市场将成为主战场之一。这不仅将极大提升普通消费者的出行安全与便利性，也将推动整个汽车产业智能化升级的进程。
Recently, Yu Kai, founder and CEO of Horizon Robotics, stated in a public speech that urban advanced driver-assistance systems (ADAS) are accelerating their adoption and will soon enter the sub-$15,000 (approximately RMB 100,000) vehicle market. This marks a pivotal shift in intelligent driving technology, moving from premium vehicles toward mass-market affordability. Yu explained that thanks to advancements in chip computing power, algorithm optimization, and improved cost control, high-level ADAS features—once limited to vehicles priced above RMB 300,000—are now technically and commercially viable for entry-level models. Horizon Robotics, a leading Chinese provider of intelligent driving computing solutions, has already deployed its Journey series chips in multiple mainstream vehicle models, enabling automakers to offer reliable urban Navigation on Autopilot (NOA) capabilities at lower costs. Yu emphasized that the next few years represent a critical window for the large-scale deployment of smart driving technologies, with the RMB 100,000 price segment becoming a key battleground. This trend will not only significantly enhance safety and convenience for everyday drivers but also accelerate the intelligent transformation of the entire automotive industry.
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