近日，国家市场监管总局发布新规，明确要求汽车销售必须实行明码标价，不得在标价之外加价销售或收取未标明的费用。此举旨在规范汽车市场秩序，保护消费者合法权益，遏制部分经销商利用信息不对称进行价格欺诈、捆绑销售等乱象。长期以来，汽车销售环节存在价格不透明问题，例如热门车型加价提车、强制搭售保险或装饰包、临时更改优惠条件等，让消费者难以判断真实成本。新规强调，所有价格信息须在经营场所显著位置公示，并与实际成交价格一致，确保消费者“看得明白、买得放心”。此外，新规还要求车企和经销商建立价格管理制度，接受社会监督。对违反规定的行为，市场监管部门将依法查处，并纳入信用记录。这一政策不仅有助于提升行业诚信水平，也将推动汽车消费环境更加公平、透明。随着新能源汽车市场竞争加剧，明码标价将成为企业赢得消费者信任的重要基础。
Recently, China’s State Administration for Market Regulation issued new regulations requiring all vehicle sales to be clearly priced. Dealers are prohibited from charging extra fees beyond the listed price or imposing undisclosed charges. This move aims to standardize the automotive market, protect consumer rights, and curb practices such as price gouging, forced bundling, and other deceptive tactics that exploit information asymmetry.For years, car buyers have faced opaque pricing—common issues include paying premiums for popular models, being forced to purchase add-ons like insurance or interior packages, or encountering last-minute changes to advertised discounts. The new rules mandate that all pricing information be prominently displayed at sales locations and match the final transaction price, ensuring consumers can ‘see clearly and buy with confidence.’The regulation also requires automakers and dealers to establish internal pricing management systems and be open to public oversight. Violations will be investigated and punished by regulators and may affect the violator’s credit record. Beyond enhancing market integrity, this policy supports a fairer and more transparent automotive consumption environment. As competition intensifies—especially in the new energy vehicle sector—transparent pricing is becoming a key factor in building consumer trust.
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