近日，国产高速吹风机品牌徕芬（Laifen）在新品发布会上的一幕场景，被网友指出与克里斯托弗·诺兰执导的电影《信条》（Tenet）中的经典画面高度相似，引发热议。对此，徕芬官方迅速作出回应，澄清称该场景设计灵感源于‘时间与风的流动’这一核心产品理念，并非有意模仿电影画面。品牌强调，其视觉团队在创作过程中参考了多种艺术与科技元素，旨在通过动态光影展现高速气流与时间感的融合，恰好与《信条》中关于时间逆转的视觉语言产生某种巧合性重叠。徕芬表示，尊重所有原创作品，并始终注重自身内容的独创性。此次事件也反映出公众对国产品牌创意表达的高度关注。未来，徕芬将在保持创新的同时，更加注重视觉表达的独特性和版权意识。目前，相关发布会视频已保留原内容，但品牌已在社交媒体上附注说明，以避免误解。整体来看，此次‘撞景’事件并未影响产品口碑，反而因话题热度提升了公众对徕芬新品的关注度。
Recently, Chinese high-speed hair dryer brand Laifen sparked online discussion after a scene from its new product launch event was noted by netizens for its striking resemblance to a iconic sequence from Christopher Nolan’s film ‘Tenet.’ In response, Laifen promptly clarified that the visual design was inspired by the brand’s core concept of ‘the flow of time and air,’ not an intentional imitation of the movie. The company emphasized that its creative team drew from a variety of artistic and technological references to convey the fusion of high-velocity airflow and temporal dynamics through dynamic lighting and motion—coincidentally echoing the visual language of time inversion seen in ‘Tenet.’Laifen affirmed its respect for all original works and stated its ongoing commitment to originality in content creation. The incident highlights the public’s heightened attention to the creative expressions of domestic brands. Moving forward, Laifen said it will continue innovating while placing greater emphasis on unique visual identity and copyright awareness. Although the original launch video remains unchanged, the brand has added explanatory notes on social media to prevent misunderstandings. Overall, the ‘scene similarity’ controversy has not damaged the product’s reputation; instead, it has generated buzz and increased public interest in Laifen’s new release.
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