近日，国产个护科技品牌徕芬（Laifen）在新品发布会上的场景设计意外与2023年热门电影《周处除三害》中的‘灵修堂’高度相似，引发网友热议。发布会现场以纯白空间、对称布局、统一着装的参与者及仪式感强烈的灯光氛围，营造出一种近乎宗教般的沉浸体验。而这一视觉风格恰好与《周处除三害》中虚构邪教组织‘新心灵舍’的集会场所‘灵修堂’如出一辙——同样是极简白色调、整齐划一的动作与表情、压抑而神秘的整体氛围。对此，部分观众认为这是品牌有意借势电影热度进行营销，也有人质疑其审美取向是否过于接近敏感题材。徕芬官方暂未就此事作出明确回应，但强调发布会旨在传递‘极致简约’与‘科技仪式感’的品牌理念。事实上，两者虽视觉雷同，内核却截然不同：电影中的灵修堂象征精神控制与集体盲从，而徕芬则试图通过高度秩序化的场景表达产品对细节与性能的极致追求。此次‘撞景’事件反映出当代品牌在视觉叙事上的边界探索，也提醒企业在创意表达中需更审慎地平衡艺术借鉴与社会语境之间的关系。
Recently, Chinese personal care tech brand Laifen sparked online discussion after the visual design of its product launch event bore a striking resemblance to the ‘Spiritual Hall’ featured in the 2023 hit film *The Pig, the Snake and the Pigeon* (also known as *Zhou Chu Eliminates Three Evils*). The event space—characterized by an all-white minimalist aesthetic, symmetrical layout, uniformly dressed attendees, and ritualistic lighting—created an almost religiously immersive atmosphere. This closely mirrored the fictional cult gathering place ‘Spiritual Hall’ from the movie, which similarly employed stark white tones, synchronized movements, and an eerie sense of uniformity and control.Some viewers speculated that Laifen intentionally leveraged the film’s popularity for marketing, while others questioned whether the aesthetic choice bordered on insensitivity given the film’s critique of cult mentality. Laifen has not issued an official statement addressing the similarity but emphasized that the event aimed to convey the brand’s philosophy of ‘extreme minimalism’ and ‘technological ritualism.’ Despite the visual parallels, the underlying messages diverge sharply: the film’s Spiritual Hall symbolizes psychological manipulation and blind conformity, whereas Laifen sought to express precision, order, and performance excellence through its highly curated environment.This incident highlights how contemporary brands navigate the fine line between artistic inspiration and cultural sensitivity in visual storytelling.
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