近日，锤子科技创始人罗永浩再次公开批评主流手机厂商‘挤牙膏式’的产品更新策略。他在社交媒体上指出，许多大厂每年推出的新机在外观、性能和功能上缺乏实质性突破，仅靠微小升级维持市场热度，这种做法不仅消耗用户耐心，也阻碍了行业创新。罗永浩以苹果、三星及部分国产厂商为例，称其产品迭代如同‘年货’，换壳不换芯，或仅提升摄像头像素、充电速度等边缘参数，却忽视用户体验的核心痛点。他强调，真正的科技创新应聚焦于解决用户真实需求，而非制造营销噱头。作为曾亲历手机创业的从业者，罗永浩的言论引发广泛共鸣，不少网友表示对当前智能手机同质化严重、创新乏力的现象深有同感。尽管其本人已淡出手机行业，转战直播电商与AR创业，但此次发声再次将公众目光引向消费电子行业的创新困境。
Recently, Luo Yonghao, founder of Smartisan Technology, once again publicly criticized major smartphone manufacturers for their ‘toothpaste-squeezing’ approach to product updates. On social media, he pointed out that many flagship brands release new phones each year with minimal substantive improvements in design, performance, or features—relying instead on minor upgrades to sustain market interest. According to Luo, this strategy not only exhausts consumer patience but also stifles industry-wide innovation. Citing companies like Apple, Samsung, and several Chinese brands as examples, he likened their annual releases to ‘holiday specials’—often featuring superficial changes such as slightly better cameras or faster charging, while neglecting core user experience issues. Luo emphasized that genuine technological innovation should address real user needs rather than serve as marketing gimmicks. Although he has stepped away from the smartphone business and now focuses on live-streaming e-commerce and AR startups, his remarks have resonated widely, with many netizens echoing frustrations over the current lack of differentiation and meaningful innovation in the smartphone market.
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