安踏近年来通过一系列大规模收购，被外界称为“购物狂”，这背后是其全球化战略与品牌多元化的关键布局。从2009年收购意大利品牌斐乐（FILA）中国业务开始，安踏逐步通过资本运作扩展版图，先后将日本迪桑特（DESCENTE）、韩国可隆体育（KOLON SPORT）等收入麾下，2019年更牵头财团以巨额收购亚玛芬体育（Amer Sports），旗下包括始祖鸟（Arc‘teryx）、萨洛蒙（Salomon）等高端户外品牌。这一连串收购不仅帮助安踏覆盖从大众到高端的全消费层级，也加速了其从中国本土品牌向全球体育用品巨头的转型。通过多品牌协同运营，安踏既强化了专业运动领域的优势，又抓住了户外休闲市场的增长机遇，最终实现了营收与品牌价值的双重提升。
Anta has earned the nickname “shopping frenzy” in recent years due to its series of large-scale acquisitions, which reflect its global strategy and diversification efforts. Starting with the purchase of FILA’s China business in 2009, Anta has expanded through capital operations, acquiring brands like Japan’s DESCENTE and South Korea’s KOLON SPORT. In 2019, it led a consortium to acquire Amer Sports, which owns premium outdoor labels such as Arc’teryx and Salomon. These acquisitions have enabled Anta to cover all consumer tiers from mass market to high-end, accelerating its transformation from a domestic Chinese brand to a global sportswear giant. Through multi-brand synergy, Anta has strengthened its expertise in professional sports while capturing growth in the outdoor leisure market, achieving both revenue growth and enhanced brand value.
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