宝马集团近日宣布，自下月起将全面启用全新品牌标识。新Logo在保留经典圆形轮廓与黑白色调的基础上，采用更简洁的二维扁平化设计，去除原有的三维立体效果与黑色外环，仅保留透明背景的白色BMW字母与蓝色扇形图案。这一变革旨在顺应数字化时代的视觉传播需求，提升品牌在电子屏幕、智能座舱等数字媒介中的辨识度与适应性。新Logo不仅体现了宝马向电动化、数字化战略转型的决心，也传递出品牌年轻化、科技化的形象。自1917年首次发布以来，宝马Logo历经六次革新，此次更新是品牌对移动出行未来愿景的直观表达，将应用于品牌宣传、车辆标识及数字化界面等多个场景。
BMW Group recently announced that it will fully adopt a new brand logo starting next month. While retaining the classic circular outline and black-and-white color scheme, the new logo features a simplified two-dimensional flat design, eliminating the previous three-dimensional effect and black outer ring. Only the white “BMW” letters and blue fan-shaped pattern on a transparent background remain. This change aims to meet the visual communication needs of the digital era, enhancing the brand’s recognizability and adaptability across digital mediums such as electronic screens and smart cockpits.The new logo not only reflects BMW’s commitment to its electrification and digitalization strategy but also conveys a more youthful and technologically advanced brand image. Since its first introduction in 1917, the BMW logo has undergone six revisions. This update is a visual expression of the brand’s future vision for mobility and will be applied across various scenarios, including brand promotion, vehicle badges, and digital interfaces.
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