2024年6月，中顺洁柔纸业股份有限公司（简称“中顺洁柔”）发布公告称，公司总裁刘鹏因个人原因申请辞去总裁职务，辞职后将不再担任公司任何职务。公司董事会已接受其辞职申请，并对刘鹏在任职期间为公司发展所做出的贡献表示感谢。刘鹏自2021年起担任中顺洁柔总裁，在其任内，公司持续推进产品结构优化、渠道拓展及品牌升级战略，推动了企业从传统生活用纸制造商向综合家庭护理品牌转型。尽管面临原材料价格波动、市场竞争加剧等挑战，中顺洁柔仍保持了相对稳健的经营态势。根据公告，刘鹏辞职不会影响公司正常运营。目前，公司已指定由董事长刘金锋代行总裁职责，直至新任总裁聘任完成。分析人士指出，此次高层人事变动或与公司战略调整及治理结构优化有关，未来或将引入更具消费品行业经验的管理人才以加速品牌国际化和数字化转型进程。作为中国生活用纸行业的领先企业之一，中顺洁柔近年来持续加大研发投入与营销创新，此次总裁更替被视为公司迈向高质量发展阶段的重要节点。
In June 2024, C&S Paper Co., Ltd. (commonly known as ‘C&S’) announced that Liu Peng, the company’s President, has resigned from his position due to personal reasons and will no longer hold any role within the company. The Board of Directors has accepted his resignation and expressed gratitude for his contributions to the company’s growth during his tenure.Liu Peng served as President of C&S since 2021. Under his leadership, the company actively pursued strategies to optimize its product portfolio, expand distribution channels, and upgrade its brand positioning, transitioning from a traditional tissue paper manufacturer toward an integrated home care brand. Despite challenges such as volatile raw material costs and intensifying market competition, C&S maintained relatively stable operations.According to the announcement, Liu’s departure will not disrupt the company’s normal business activities. Chairman Liu Jinfeng will temporarily assume presidential duties until a new president is appointed. Industry analysts suggest this executive change may be part of broader strategic realignments and governance improvements, potentially paving the way for leadership with stronger consumer goods expertise to accelerate internationalization and digital transformation.As one of China’s leading tissue paper companies, C&S has been intensifying R&D investment and marketing innovation in recent years. This leadership transition is widely seen as a pivotal step in the company’s journey toward high-quality, sustainable development.
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