近年来，胖东来创始人于东来积极推动企业从传统零售向原创研发方向转型。作为中国零售业的标杆人物，于东来始终强调“以人为本、真诚服务”的经营理念。面对电商冲击与消费升级，他意识到仅靠优质服务和商品陈列已难以维持长期竞争力。因此，胖东来开始布局自有品牌建设，加大在产品设计、供应链整合及品质控制等方面的投入，致力于打造具有自主知识产权的高性价比商品。例如，其推出的“DL”系列日用品、食品等，不仅在包装、功能上体现本土化创新，更通过严选原料与透明生产流程赢得消费者信任。于东来表示，未来胖东来将不再只是零售商，而是集研发、制造与零售于一体的新型消费品牌。这一战略转变不仅体现了企业对高质量发展的追求，也为中国零售业探索出一条从“卖别人的东西”到“做自己的东西”的转型升级路径。
In recent years, Yu Donglai, founder of Pang Donglai, has actively driven the company’s strategic shift from traditional retail toward original product development and R&D. As a benchmark figure in China’s retail sector, Yu has always emphasized a customer-centric philosophy centered on sincerity and service. Facing challenges from e-commerce and evolving consumer demands, he recognized that relying solely on excellent service and attractive merchandising was no longer sufficient for long-term competitiveness. Consequently, Pang Donglai has begun building its own private-label brands, significantly investing in product design, supply chain integration, and quality control to develop high-value, proprietary products. For instance, its “DL” series of daily necessities and food items showcases localized innovation in packaging and functionality, while earning consumer trust through carefully selected ingredients and transparent production processes. Yu Donglai stated that Pang Donglai aims to evolve from a mere retailer into an integrated consumer brand encompassing R&D, manufacturing, and retail. This strategic pivot not only reflects the company’s pursuit of high-quality growth but also offers a new model for China’s retail industry—transitioning from ‘selling others’ products’ to ‘creating its own.’
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