近日，央视对小米位于北京的小米家电工厂进行了专题报道，聚焦其智能制造与自动化产线。对此，小米集团创始人、董事长兼CEO雷军迅速在社交媒体上作出回应，表示感谢央视的关注，并强调小米坚持‘技术为本、效率为王’的理念，致力于通过智能制造提升产品品质与用户体验。雷军指出，小米家电工厂是小米‘新制造’战略的重要组成部分，融合了AI、大数据和物联网等前沿技术，实现了从研发、生产到物流的全链路数字化管理。该工厂不仅支持小米自有品牌产品的高效生产，也为生态链企业提供了柔性制造能力，推动整个智能硬件生态的协同发展。他还特别提到，小米始终将用户需求放在首位，通过数据驱动的C2M（Customer-to-Manufacturer）模式，实现按需定制、快速迭代，减少库存浪费，提高响应速度。雷军表示，未来小米将继续加大在智能制造领域的投入，探索更多‘科技+制造’的创新路径，为中国制造业高质量发展贡献力量。此次央视报道及雷军的积极回应，不仅展现了小米在智能家电制造领域的硬实力，也彰显了其推动中国智造升级的决心与行动。
Recently, China Central Television (CCTV) aired a special report on Xiaomi’s smart home appliance factory in Beijing, highlighting its intelligent manufacturing and automated production lines. In response, Lei Jun, founder, chairman, and CEO of Xiaomi Group, promptly replied on social media, expressing gratitude for CCTV’s coverage and reaffirming Xiaomi’s commitment to the principle of ‘technology as the foundation and efficiency as the priority’ to enhance product quality and user experience through smart manufacturing.Lei emphasized that the home appliance factory is a key component of Xiaomi’s ‘New Manufacturing’ strategy, integrating cutting-edge technologies such as AI, big data, and the Internet of Things (IoT) to achieve end-to-end digital management across R&D, production, and logistics. Beyond supporting Xiaomi’s own-brand products, the facility also offers flexible manufacturing capabilities for Xiaomi’s ecosystem partners, fostering collaborative growth across the smart hardware ecosystem.He also noted that Xiaomi always prioritizes user needs, leveraging a data-driven C2M (Customer-to-Manufacturer) model to enable on-demand customization and rapid iteration—reducing inventory waste and accelerating responsiveness. Lei stated that Xiaomi will continue to increase investment in intelligent manufacturing and explore innovative approaches that combine technology with advanced production, contributing to the high-quality development of China’s manufacturing sector.This CCTV feature and Lei Jun’s proactive response not only demonstrate Xiaomi’s strong capabilities in smart appliance manufacturing but also underscore its determination to advance China’s transformation toward intelligent manufacturing.
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