2026年是农历马年，备受瞩目的中央广播电视总台春节联欢晚会（简称“春晚”）在技术应用上迈出了历史性一步——AI含量创下历史新高。本届春晚大量运用人工智能技术，从内容创作、舞台设计到实时互动，全面融入AI元素。例如，开场歌舞由AI生成的虚拟主持人与真人演员同台献艺；语言类节目中的部分台词由大模型辅助创作，既保留传统幽默，又注入时代新意；舞美系统则通过AI算法实时渲染动态背景，实现“千人千面”的沉浸式视觉体验。此外，观众还可通过手机App与AI春晚助手互动，定制个性化节目单，甚至参与虚拟抽奖。技术团队表示，AI并非取代人类创意，而是作为增强工具，助力艺术表达更高效、更精准、更具想象力。马年春晚因此被业内誉为‘智能文艺新纪元’的开端，标志着中国主流文化舞台正式迈入人机协同创作的新阶段。
The Year of the Horse in 2026 marked a historic milestone for China’s CCTV Spring Festival Gala, as it achieved an unprecedented level of AI integration. Artificial intelligence played a transformative role across multiple dimensions—from content creation and stage design to real-time audience interaction. For instance, the opening performance featured a virtual AI-generated host performing alongside human artists. Scripts for comedy sketches were co-written with the help of large language models, blending traditional humor with contemporary relevance. The stage visuals leveraged AI algorithms to render dynamic, personalized backdrops in real time, offering viewers a truly immersive experience. Additionally, audiences could interact with an AI-powered Gala assistant via a mobile app to customize their viewing schedules or join virtual lucky draws. According to the technical team, AI serves not as a replacement for human creativity but as an empowering tool that enhances artistic expression—making it more efficient, precise, and imaginative. Widely hailed as the dawn of a ‘new era of intelligent cultural production,’ the Horse Year Gala signifies China’s mainstream entertainment industry’s official entry into an age of human-AI collaborative creation.
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