近日，一则关于东北摊主推出“抽象新品”——‘马糖葫芦’的消息在网络上引发热议。所谓‘马糖葫芦’，并非用马肉制作，而是摊主将传统冰糖葫芦的造型与‘马’元素进行创意融合：糖衣包裹的山楂串被巧妙塑造成马头形状，或插上迷你马鬃、马尾装饰，甚至搭配卡通马眼贴纸，整体风格既滑稽又充满童趣。该创意源于一位吉林长春的街头小贩，他在短视频平台晒出作品后迅速走红，网友纷纷调侃‘这是糖葫芦界的赛博朋克’‘吃完能跑马拉松’。摊主表示，初衷是想在传统小吃中加入一点新意，吸引年轻人和小朋友，没想到意外爆火。目前‘马糖葫芦’已在当地多个夜市试销，日均销量翻倍。这一现象也折射出当代街头小吃文化正从‘好吃’向‘好玩+好拍’转变，传统与潮流的碰撞正在为地方美食注入新的活力。
Recently, a street vendor in Northeast China has gone viral online for launching an ‘abstract new product’—the ‘Horse Tanghulu.’ Contrary to what the name might suggest, it contains no horse meat. Instead, the vendor creatively blends traditional tanghulu (candied hawthorn skewers) with equine-themed elements: the sugar-coated hawthorns are shaped into miniature horse heads or adorned with tiny faux manes, tails, and even cartoonish horse-eye stickers, resulting in a whimsical and playful aesthetic. The idea originated from a street food seller in Changchun, Jilin Province, whose short video showcasing the novelty quickly gained massive attention on social media. Netizens jokingly dubbed it ‘cyberpunk tanghulu’ or claimed it ‘gives you enough energy to run a marathon.’ The vendor explained that his original goal was simply to add a fun twist to a classic snack to attract younger customers and children—never expecting such viral success. Now being tested at several local night markets, the ‘Horse Tanghulu’ has reportedly doubled daily sales. This trend reflects a broader shift in street food culture, where appeal is increasingly driven not just by taste, but by visual charm and shareability—showcasing how tradition and modern creativity can revitalize regional culinary heritage.
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