近日，湘潭市社会消费品零售总额再上新台阶，彰显出本地消费市场的强劲韧性与活力。据统计，2024年一季度，湘潭实现社会消费品零售总额达215.6亿元，同比增长8.3%，增速高于全省平均水平，展现出消费复苏的积极态势。这一成绩的取得，得益于多方面因素：一是政策持续发力，如发放消费券、举办促消费活动等有效激发了居民消费意愿；二是新型消费模式蓬勃发展，线上零售、直播带货、即时配送等新业态不断拓展消费场景；三是城市商业设施持续升级，大型商圈、特色街区和社区商业不断完善，提升了消费便利度与体验感。此外，随着居民收入稳步增长和消费信心逐步恢复，服务类消费如餐饮、文旅、健康等领域也呈现快速增长。未来，湘潭将继续以扩大内需为战略基点，优化消费环境，培育新型消费，推动消费结构升级，为经济高质量发展注入持久动力。
Recently, Xiangtan City has reached a new milestone in its total retail sales of consumer goods, highlighting the resilience and vitality of its local consumption market. According to statistics, in the first quarter of 2024, Xiangtan achieved RMB 21.56 billion in total retail sales of consumer goods, an 8.3% year-on-year increase—outpacing the provincial average and signaling a robust recovery in consumer spending. This achievement stems from multiple factors: sustained policy support, such as consumer vouchers and promotional campaigns, has effectively boosted household spending; emerging consumption models—including online retail, live-streaming e-commerce, and instant delivery—have expanded shopping scenarios; and continuous upgrades to urban commercial infrastructure, including large shopping districts, themed streets, and neighborhood retail hubs, have enhanced convenience and customer experience. Moreover, with steady income growth and recovering consumer confidence, service-oriented sectors like dining, tourism, culture, and health are also experiencing rapid expansion. Looking ahead, Xiangtan will continue prioritizing domestic demand expansion, improving the consumption environment, fostering new consumption formats, and upgrading its consumption structure to fuel high-quality economic development.
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