近日，南宁百货（Nanning Department Store）发布业绩预告，预计2025年度归属于上市公司股东的净利润将亏损约3960万元。这一预亏数据反映出公司在当前零售行业整体承压、消费复苏不及预期以及自身转型挑战等多重因素影响下的经营困境。作为广西地区历史悠久的区域性百货企业，南宁百货近年来面临电商冲击、客流下滑、运营成本上升等难题。尽管公司尝试通过数字化升级、优化门店布局和拓展新业务等方式寻求突破，但短期内效果尚未显著体现。此外，2025年宏观经济环境仍存在不确定性，居民消费意愿偏弱，进一步压缩了传统百货的盈利空间。此次预亏也提醒投资者关注传统零售企业的转型压力与风险。未来，南宁百货若想扭亏为盈，需在提升商品力、强化本地化服务、加快线上线下融合等方面持续发力，并探索更具竞争力的商业模式。市场将持续关注其后续改革举措及实际成效。
Recently, Nanning Department Store released a profit forecast, estimating a net loss of approximately RMB 39.6 million for the full year of 2025 attributable to shareholders of the listed company. This projected loss reflects the operational challenges the company faces amid mounting pressures on the retail sector, weaker-than-expected consumer recovery, and internal transformation difficulties.As a long-established regional department store in Guangxi, Nanning Department Store has been grappling with issues such as e-commerce disruption, declining foot traffic, and rising operating costs in recent years. Although the company has attempted digital upgrades, store optimization, and new business expansion to revitalize its operations, tangible results have yet to materialize in the short term. Furthermore, macroeconomic uncertainties in 2025 and subdued consumer sentiment continue to squeeze profit margins for traditional retailers.This forecast serves as a reminder to investors of the transformation risks facing legacy retail businesses. For Nanning Department Store to return to profitability, it must enhance product offerings, strengthen localized services, accelerate online-offline integration, and explore more competitive business models. The market will closely monitor its upcoming reform initiatives and their real-world effectiveness.
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