近日，比亚迪高级副总裁李柯在公开场合表示：‘比亚迪在海外产品力太强了’，引发广泛关注。这句话并非自夸，而是基于比亚迪近年来在海外市场取得的显著成绩。2023年以来，比亚迪加速全球化布局，在欧洲、东南亚、南美、中东等多个市场推出多款电动车型，凭借领先的电池技术、高性价比以及完善的本地化服务，迅速赢得消费者认可。例如，在泰国、巴西等国家，比亚迪已成为当地新能源汽车销量前列品牌。李柯强调，产品力是企业出海的核心竞争力，而比亚迪通过持续的技术创新和对用户需求的精准把握，真正实现了‘用产品说话’。她还指出，未来比亚迪将继续深耕海外市场，不仅输出产品，更将输出绿色出行理念和中国智造标准，助力全球碳中和目标。这一表态彰显了比亚迪对自身技术实力与品牌信心的坚定信念，也预示着中国新能源车企正以强劲势头走向世界舞台中央。
Recently, Li Ke, Senior Vice President of BYD, stated publicly, ‘BYD’s product competitiveness overseas is simply too strong,’ drawing widespread attention. This remark is not mere self-praise but reflects the company’s remarkable achievements in international markets in recent years. Since 2023, BYD has accelerated its global expansion, launching multiple electric vehicle models across Europe, Southeast Asia, South America, and the Middle East. Leveraging its industry-leading battery technology, high cost-performance ratio, and localized service networks, BYD has quickly gained consumer trust. For instance, in countries like Thailand and Brazil, BYD has become one of the top-selling new energy vehicle brands. Li emphasized that product strength is the core competitive advantage for overseas expansion, and BYD has truly ‘let its products speak for themselves’ through continuous innovation and deep understanding of user needs. She also noted that BYD will continue to deepen its global presence—not just exporting vehicles, but also promoting sustainable mobility concepts and Chinese smart manufacturing standards to support global carbon neutrality goals. This statement underscores BYD’s confidence in its technological capabilities and brand strength, signaling a powerful rise of Chinese EV makers on the world stage.
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