近日，知名火锅品牌海底捞宣布进军甜品市场，在成都开设了首家“糖水铺”门店，主打高性价比的港式糖水，价格从9.9元起。这一举措标志着海底捞在多元化经营战略上的新尝试，不仅延续其“极致服务”的品牌理念，也试图通过轻餐饮模式触达更广泛的消费群体。据悉，该糖水铺提供包括杨枝甘露、双皮奶、红豆沙、芝麻糊等经典港式甜品，所有产品均采用新鲜食材现做现卖，并强调低糖、健康的理念。门店设计延续海底捞一贯的明亮、温馨风格，同时融入岭南文化元素，营造出轻松休闲的用餐氛围。业内人士分析，海底捞此举意在拓展非正餐时段的消费场景，提升门店坪效，并借助其成熟的供应链和品牌影响力快速打开市场。尤其是在当前餐饮行业竞争激烈、消费者追求高性价比与体验感并重的背景下，推出低价位、高频次的甜品品类，有助于增强用户粘性，为品牌注入新的增长动力。未来，若试点成功，海底捞或将在全国范围内推广“糖水铺”模式，进一步丰富其餐饮生态布局。
Recently, the well-known hotpot chain Haidilao announced its foray into the dessert market by opening its first ‘Tong Shui Shop’ in Chengdu, offering affordable Hong Kong-style sweet soups starting at just RMB 9.9. This move marks a new step in Haidilao’s diversification strategy, extending its signature ‘extreme service’ philosophy into the light-meal segment and aiming to attract a broader customer base.The shop features classic desserts such as Mango Pomelo Sago, Double-Skin Milk, Red Bean Soup, and Black Sesame Paste—all freshly prepared with quality ingredients and emphasizing low-sugar, health-conscious recipes. The store’s design maintains Haidilao’s familiar bright and welcoming aesthetic while incorporating subtle Lingnan cultural elements to create a relaxed and cozy atmosphere.Industry experts suggest that this initiative allows Haidilao to tap into non-peak dining hours, improve space utilization, and leverage its established supply chain and strong brand recognition to quickly gain market traction. In today’s competitive foodservice landscape—where consumers seek both value and experience—offering affordable, high-frequency dessert options can boost customer loyalty and fuel new growth.If the pilot proves successful, Haidilao may roll out the ‘Tong Shui Shop’ concept nationwide, further enriching its culinary ecosystem.
原创文章，作者：admin，如若转载，请注明出处：https://ktez.cn/19612.html