近日，国民IP形象‘旺仔’惊喜现身上海浦东国际机场，以一场别开生面的跨界活动正式喜提新年座驾——极氪009。作为中国原创动漫IP的代表，旺仔此次与高端智能电动车品牌极氪的合作，不仅是一次品牌联名的创意碰撞，更象征着传统IP与现代科技的融合。活动现场，旺仔身着新年限定红色外套，站在极具未来感的极氪009旁，吸引众多粉丝驻足拍照。极氪009作为极氪品牌的旗舰MPV，以其豪华配置、智能驾驶系统和超长续航能力，被誉为‘移动的头等舱’。而旺仔作为陪伴几代人成长的国民零食形象，其‘旺气十足’的寓意与新年添新‘车’的喜庆氛围不谋而合。此次合作不仅为消费者带来限量联名周边，也通过沉浸式体验传递‘新年旺起来’的美好祝愿。品牌方表示，希望通过这次联动，让科技更有温度，也让经典IP焕发新生机。这场充满年味与未来感的跨界，无疑为2024年的新春营销注入了全新活力。
Recently, the beloved Chinese mascot ‘Wang Zai’ made a surprise appearance at Shanghai Pudong International Airport to officially receive his New Year vehicle—the Zeekr 009—in a creative crossover event. As an iconic homegrown IP, Wang Zai’s collaboration with Zeekr, a premium smart electric vehicle brand, represents not only a bold brand partnership but also a symbolic fusion of nostalgic cultural icons with cutting-edge technology.At the event, Wang Zai, dressed in a festive red limited-edition outfit, stood beside the futuristic Zeekr 009, drawing crowds of fans eager to take photos. The Zeekr 009, Zeekr’s flagship MPV, is celebrated for its luxurious interior, advanced autonomous driving capabilities, and long-range battery—earning it the nickname ‘a first-class cabin on wheels.’ Wang Zai, long associated with good fortune and childhood memories through its snack products, perfectly embodies the auspicious spirit of welcoming the New Year with a new car.The collaboration includes exclusive co-branded merchandise and immersive experiences that convey the cheerful message: ‘Start the New Year with good luck!’ According to the brands, this partnership aims to humanize technology while revitalizing a classic IP. Blending traditional festivity with futuristic innovation, this crossover has injected fresh energy into 2024’s Lunar New Year marketing landscape.
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