近日，海南省三亚市文化和旅游部门发布数据显示，2023年三亚接待游客总花费首次突破1000亿元人民币，创下历史新高。这一里程碑标志着三亚作为国际旅游消费中心的吸引力持续增强，也反映出国内旅游市场在疫情后强劲复苏的态势。据统计，2023年三亚共接待游客超2700万人次，旅游总收入达1028亿元，同比增长约35%。其中，高端度假、免税购物、康养旅居等新兴业态成为拉动消费增长的重要引擎。尤其在海南自贸港政策红利持续释放的背景下，离岛免税购物额度提升、国际航线逐步恢复，进一步激发了游客的消费热情。此外，三亚积极推进文旅融合与智慧旅游建设，打造沉浸式体验项目，如夜间经济、海洋旅游、低空飞行等，有效延长了游客停留时间并提升了人均消费水平。专家指出，千亿元消费规模不仅体现了三亚旅游经济的韧性与活力，也为海南建设国际旅游消费中心提供了有力支撑。
Recently, the culture and tourism authorities of Sanya City, Hainan Province, announced that total tourist spending in Sanya surpassed RMB 100 billion for the first time in 2023, setting a new record. This milestone highlights Sanya’s growing appeal as an international tourism and consumption hub and reflects the robust post-pandemic recovery of China’s domestic travel market.According to official statistics, Sanya welcomed over 27 million visitors in 2023, generating RMB 102.8 billion in tourism revenue—an increase of approximately 35% year-on-year. Emerging sectors such as luxury resorts, duty-free shopping, and wellness-oriented stays have become key drivers of this growth. Benefiting from the ongoing policy advantages of the Hainan Free Trade Port—including increased duty-free allowances and the gradual resumption of international flights—tourist spending has surged significantly.Moreover, Sanya has actively promoted cultural-tourism integration and smart tourism initiatives, introducing immersive experiences like night-time economy offerings, marine tourism, and low-altitude sightseeing flights. These efforts have effectively extended average visitor stays and boosted per capita expenditure. Experts note that reaching the RMB 100-billion spending threshold not only demonstrates the resilience and vitality of Sanya’s tourism economy but also provides strong momentum for Hainan’s broader goal of becoming a global tourism and consumption center.
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