近日，网络上流传一则关于知名零售企业胖东来因‘虚构商品成本’被市场监管部门处罚的消息，引发公众关注。对此，胖东来官方迅速作出回应，明确表示该消息纯属谣言，并已向有关部门报案处理。经核实，当地市场监管局也未发布任何针对胖东来的相关处罚决定，所谓‘虚构成本’并无事实依据。胖东来作为以诚信经营和优质服务著称的零售品牌，长期以来坚持公开透明的定价机制，其商品价格均基于真实采购、运营及合理利润制定。公司强调，对任何损害企业声誉的不实信息将依法维权。同时，也呼吁公众不信谣、不传谣，共同维护良好的网络环境。此次事件再次凸显了在信息快速传播时代，企业需加强舆情应对能力，公众也应提高媒介素养，理性甄别信息真伪。目前，胖东来各项业务正常运营，消费者可放心购物。
Recently, online rumors claimed that Pang Donglai, a well-known retail company, was fined by market regulators for ‘fabricating product costs,’ sparking public concern. In response, Pang Donglai swiftly issued an official statement clarifying that the claim is entirely false and has filed a report with relevant authorities. Verification confirmed that local market regulators have not issued any penalties against the company, and there is no factual basis for the alleged ‘fabricated costs.’Renowned for its integrity and high-quality service, Pang Donglai has long adhered to a transparent pricing mechanism, with all product prices based on genuine procurement costs, operational expenses, and reasonable profit margins. The company emphasized its commitment to legally safeguarding its reputation against any defamatory misinformation and urged the public not to believe or spread unverified rumors, advocating for a healthier online environment.This incident highlights the importance of robust crisis communication for businesses in the digital age and underscores the need for the public to enhance media literacy and critically evaluate information. Currently, Pang Donglai’s operations remain fully normal, and customers can shop with confidence.
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